CUI Devices Launches Value-Added Resellers Program

CUI Devices Launches Value-Added Resellers Program


CUI Devices today announced a new value-added resellers (VARS) program for its proprietary line of AMT capacitive encoders. Providing customers with access to a variety of integrated and turnkey solutions, CUI Devices’ approved VARS partners bring years of experience in the motion control space, including application expertise and in-depth technical knowledge. The program will initially launch with three well-respected industry leaders: Anaheim Automation, Motion Control Products, and Pamoco. The VARS program will also continue to explore expansion to other partners and product lines.

CUI Devices’ value-added resellers will offer delivery of its AMT encoders, either as standalone products or in a kit of parts. They will also make available fully configured solutions, ranging from motors integrated with AMT encoders to more complex motion control systems. Additional benefits will include easy online ordering, application and technical support, and other value-added services.

“The launch of this value-added resellers program provides a great opportunity for our innovative AMT encoder line,” stated Steve Mathis, VP of Sales at CUI Devices. “Our initial three partners carry a wealth of knowledge in the motion control industry, which will generate increased exposure for our encoders and give our customers access to a variety of encoder solutions. We also look forward to seeing how this program could expand to additional partners and product lines,” Mathis concluded.

Learn more about our VARS program